Client Corner: Writing for the web
Writing on paper is much different than writing for your website. Keep these three tips in mind to improve the effectiveness of your writing.
Tip 1: Keep it simple
Your audience has very little patience on the internet and will leave your site if the content is too lengthy. Keep it as short as possible and remove any extra words that are not needed.
Wrong: Everpixel is a web design company operated by young sole proprietor Mark Dunkley. His services include making sure your site ranks high in Google with his search engine optimization services. You can also update your very own website with his content management system. Mark also designs really nice websites that are accessible and functional.
Correct: Everpixel is a web design company run by freelancer Mark Dunkley. He specializes in search engine optimization, content management and web design.
Tip 2: Use key words
Always remember that Google, Yahoo and other search engines will be reading your content for keywords. If you want to rank high in search results for “Ottawa hiking boots” then ensure your content mentions those keywords often.
Wrong: Bigfoots hiking store is located on 284 Bank Street in Ottawa, Ontario. We stock lots of essential hiking accessories. Please stop by our store next time you are in Canada’s capital.
Keywords - Hiking:1 Boots:0 Ottawa:1
Correct: Bigfoots hiking store is Ottawa’s number one source for quality hiking boots. We also provide hiking boot laces, hiking boot cushions, and hiking boot repair services. Next time you are in the city stop by Bigfoots and view Ottawa’s largest selection of hiking boots.
Keywords Hiking:6 Boots:5 Ottawa:2
Tip 3: Use formatting
Formatting is an excellent tool for breaking down your content and encouraging further reading.
Wrong: A website has many advantages to a business. It is a great tool to communicate with your customers. You can include maps and a contact form so your customers can find your physical location. A website also helps customers know what brands or products you stock. You can also generate new sales because you are advertising to a large audience.
Correct: Here are the top three reasons your business can benefit from having a website:
- Improve communication via e-mail or providing a map.
- Display store stock or brands.
- Generate new sales.